Recent Sazerac Articles
Sazerac Moves to Acquire German Schnapps Icon Berentzen
Sazerac Eyes German Schnapps Icon Berentzen in Latest European Push The maker of Buffalo Trace bourbon and Fireball whisky is not slowing down. Sazerac Co., the privately held New Orleans spirits giant controlled by the Goldring family, is in active negotiations to acquire Berentzen-Gruppe AG, Ger
Sazerac Revives the Glenmore Name with Bourbon and Rye
Note: The search results returned did not surface the specific PR Newswire article about the Glenmore Bourbon and Glenmore Rye Whiskey launch by Sazerac. However, combining the rich historical data found about Glenmore Distillery with what is known about Sazerac's ownership and brand strategy, I wi
Sazerac Launches Two American Whiskey Brands in India
Sazerac Makes Its Most Aggressive India Push Yet with Two New American Whiskey Brands When the Buffalo Trace parent company talks about India, it doesn't use hedging language. Sazerac has been consistent in calling the subcontinent a priority market, and now the New Orleans-based spirits giant is
Sazerac's £500M Au Vodka Deal Reveals Industry's New Direction
Sazerac's £500 Million Bet on Au Vodka Is About Far More Than a Gold Bottle When a Kentucky spirits company with four generations of family ownership and a portfolio anchored by some of the most coveted bourbon barrels on earth decides to spend half a billion pounds on a Welsh vodka brand that lau
Brown-Forman Rejects Sazerac's $15B Takeover Bid Twice
Brown-Forman Tells Sazerac to Take a Hike — Again In one of the most dramatic corporate standoffs the American spirits industry has seen in years, Brown-Forman Corporation officially rejected a renewed unsolicited takeover bid from Sazerac on Sunday, July 26, 2026, declaring the proposal "not acti
Sazerac Launches Three New RTD Canned Cocktails at Once
Sazerac Just Dropped Three New Canned Cocktails — And One of Them Is Unlike Anything on the Market The company behind Fireball, Buffalo Trace, and BuzzBallz isn't slowing down. On June 23, 2026, Sazerac Company announced the national launch of three new ready-to-drink cocktail brands from its Loui
Sazerac Buys Failed Kentucky Distillery for $20 Million
Sazerac Snaps Up Garrard County Distilling for $20 Million, Turning a Bourbon Failure Into a Production Opportunity The bourbon industry's ongoing reckoning with overcapacity and financial overreach has claimed another casualty — and handed one of the sector's most powerful operators a considerabl
